Pilates RD is based in South Wales and offers pilates, nutrition, and professional training. I started by desgining a new logo in calming sea green and blue, which is in use across the website and social media. Then I took forward the colour palette, accented with a vibrant pink, and produced a website design to match. It leads users to the three main sections in a straightforward, easy to navigate way. The script font was used to add a friendly, approachable feel, and I broke up the various sections of text with inline and background images or blocks of colour.
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